Sales growth rate measures your company's ability to generate revenue through sales over a fixed period of time. This rate is not only used by your company to look at internal successes and problems, it's also analyzed by investors to see if you're a company on the rise or a company starting to stagnate.
Why Sales growth is so Important?
Sales growth is an essential parameter for survival and financial growth of the company. A good sales growth can always be used for the benefits of the employees and company in terms of providing salary raise, acquiring new assets, an expansion of the company or the product line.
How do you calculate sales growth?
To start, subtract the net sales of the prior period from that of the current period. Then, divide the result by the net sales of the prior period. Multiply the result by 100 to get the percent sales growth.
Four ways to Increase sales rate?
i. Increase the number of customers.
ii. Increase the average transaction size.
iii. Increase the frequency of transactions per customer.
iv. Raise your prices
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